United Kingdom: Fish is the new winner of BBQ season

Fish is new winner of BBQ season. Food, drinks and retail winners and losers of the British BBQ season. The end of summer means it is time to take stock and declare the winners and losers of digital discussions on what to choose for the BBQ. Analysis of the nation’s conversations reveals surprising newcomers, confirms longevity of staple choices, and even new grill brand preferences. Independent social digital consultancy Immediate Future, has collated a mass of data from social media content, UK blogs, forums and news, including 400,000 social media conversations, to identify what came out on top of digital talking points, and what plummeted in popularity for seasonal outdoor cooking. And the winners are…. Beverage chillers are the clear winner as a category, with mentions up 400 per cent year on year. In the food section, peri peri sauce came first on 373 per cent. Discussion about fish is up considerably, and mackerel, brisket and blue cheese are among the individual rising ...