Florist shops make 10% of their revenue on Valentine's Day.

The arrival of Valentine's Day floods the streets with red roses; the sector expects to sell an average volume of 800 stems per florist on the occasion of the celebration of lovers, which represents an average of 10% of annual revenue, according to the Spanish Association of Florists (AEFI). The red rose continues to be the protagonist of Valentine's Day, on February 14, with nearly 70% of sales and varieties such as Freedom and Explorer, along with tulips, orchids, and creative flowers, as the favorites. Although the red rose is the favorite, other options have grown "strongly" such as tulips and within these, the red tulips, Phalaenopsis orchids, ornamental plants, and creative proposals that combine fresh flowers with contemporary designs, it has specified. In addition, preserved roses continue to gain presence as a symbol of lasting love, with the red rose as the favorite in proposals that combine "design, emotion, and permanence." According to the florists' association data, ...