A worrying overproduction of strawberries is alarming French producers, who are already having to contend with the strong presence of Spanish produce, which can reach the shelves at extremely competitive prices: just 1.5 euros per kilo. A real battle to the last cent. To avoid the risk of markdowns or, worse, product losses—given the natural fragility of strawberries and the need to dispose of them quickly—the national association representing the sector has intervened. This is the Aopn, which also brings together raspberry producers and protects productions recognized with a protected designation of origin. Climate change is having an impact This situation has arisen after a difficult start to the campaign, marked by persistent cold, followed by a sudden rise in temperatures that accelerated the ripening of the fruit and caused a surge in volumes. What to do? The Aopn Strawberries and Raspberries of France has chosen to focus on mobilizing national sentiment, inviting consumers ...