Freshly cut fruit sales are accelerating due to demand for convenience and health.

In South Korea, the demand for fresh, pre-cut fruits is steadily increasing, as retailers expand their product offerings to meet consumer trends seeking convenience. According to Maeil Business Newspaper, Lotte Super reported a 50% increase in sales of fresh, pre-cut fruits in 2024 compared to 2023. In the first quarter of 2025, sales of these items continued to rise by over 20% compared to the same period last year. In particular, sales surged during the period from May to August 2024 (watermelon season), with watermelon being the main driver. From July 2025, Lotte Super plans to increase the total number of pre-cut fruit products to 35 varieties, including watermelon, peaches, grapes, melons, and kiwis... According to Lotte Super's analysis, the increase in the proportion of single-person households along with the trend of prioritizing convenience and savings are the main factors driving sales. In the context of rising living costs and high fruit prices, consumers tend to buy ...