The National Association of Chicken Farmers Association (GOPAN) predicts a price increase for purebred chicken meat ahead of Christmas and New Year, but farmers believe the increase falls short of their expectations due to concerns from the seed supply side. The current price of purebred chicken at the breeder level is around Rp. 17,000 per kilogram, while the current reference price is Rp. 21-23,000 per kilogram. The price of broiler meat at the national level has slightly increased by 0.03% to IDR 33,850 per kilogram. The increase in the price of broiler meat is also attributed to a reduction in population due to significant losses from August to October. Additionally, increased production costs, transportation, and logistics costs have also contributed to the increase in the price of purebred chicken meat.