North Chungcheong Province Governor Kim Young-hwan met with apple farmers and Chungbuk Horticultural Cooperative President Park Cheol-seon to discuss the rising apple prices and challenges in farming. The farmers pointed out issues such as climate change, high facility costs, and lack of cold damage prevention measures. They suggested using idle public land as orchards and leasing them to young farmers. In response, Governor Kim proposed a plan to increase apple production in the province by 10%.