Last year, the most popular hometown love contribution gift from the Gyeongbuk region's agricultural cooperatives was the Yeongju apples provided by the Punggi Agricultural Cooperative in Yeongju City. According to Gyeongbuk Agricultural Cooperative (Head Kim Joo-won), the hometown love contribution gifts from the agricultural cooperatives in Gyeongbuk province are operated by 63 agricultural cooperatives with over 140 varieties, and the most popular gifts for the year 2025 were ranked as follows: 1st place Punggi Agricultural Cooperative apples, 2nd place Daegyeong Fruit Orchard Agricultural Cooperative (Yeonju Agricultural Product Distribution Center) apples, and 3rd place Uiseong County Agricultural Cooperative's Uiseong Jin rice. The Punggi Agricultural Cooperative apples, which took 1st place, and the Daegyeong Fruit Orchard Agricultural Cooperative (Yeonju Agricultural Product Distribution Center) apples, which took 2nd place, were both gifts from Yeonju City. In addition to the apples, the Hanwoo gift from the Yeonju Livestock Cooperative ranked 5th, making the total amount of gifts from the agricultural cooperatives in Yeonju City 878 million won, accounting for approximately 60% of the total sales of gifts from the agricultural cooperatives in Gyeongbuk province. This result can also be seen in the hometown love contribution reception status of Yeonju City. The number of reception cases and the amount of hometown love contribution in Yeonju City in 2025 were 42,993 cases and 4.31 billion won, which is more than five times the number of cases and amount compared to 2024, which was 7,833 cases and 799 million won. Officials interpret this as a significant effect of Yeonju City's marketing strategy, which, as the top fundraiser in Gyeongbuk province, highlights excellent gifts in the forefront to attract the interest of donors. In particular, the Punggi Agricultural Cooperative apple gift is evaluated as a cost-effective gift because it provides a 3.5kg box, which is about 0.5kg more than other regions, even as apple prices soar, allowing recipients to receive more quantity for the same contribution. It is also the most reviewed gift on the online donation platform Welfare Hello (wellfarehello.com), which is linked to the hometown love contribution site. Additionally, the Yeonju City Office holds various events such as a 1+1 event during holidays and New Year, attracting explosive interest from office workers, collecting 31 billion won in donations in December alone, with 31,080 cases.