Hernandorena Nurseries strongly drives its innovation strategy in the nursery sector through the Carob Tree Project, an ambitious initiative seeking to professionalize carob tree cultivation in Spain and turn the country into the main European benchmark in surface area, quality, and technical knowledge of this emerging crop. "We firmly believe in the potential of the carob tree as a profitable, sustainable alternative adapted to climate change, especially in warm areas like the Valencian Community, Balearic Islands, or southern peninsula. But for the crop to be professional, it must start with a quality plant and a well-designed agronomic system," explains Rosa Hernandorena, commercial director of Hernandorena Nurseries. Innovation and Transfer to Farmers The Carob Tree project is structured around two main lines of work: on one side, improving the nursery plant production system: "We have been working on R&D since 2011 to optimize grafting, improve rooting, and reduce production ...
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