Hortifrut strengthens its presence in Asia since Asia Fruit Logistica

Hortifrut, a global leader in the production and marketing of berries, reaffirms its commitment to the development of the Asian market with its participation in Asia Fruit Logistica 2025, which will be held from September 3 to 5 in Hong Kong. The company will be present in Hall 3 – Stand 3R42, alongside its strategic partner Naturipe, and will continue to expand its footprint in the region with a proposal focused on freshness and quality. In 2024, Hortifrut IG Berries was recognized with the “Impact” award at the Asia Fruit Awards, for its leadership in the development of the berry category in India, from the cultivation of superior varieties to brand promotion and commercial development. This recognition reflects the effectiveness of a local approach, adapted to the particularities of the Asian consumer. During this edition of Asia Fruit Logistica, Hortifrut will continue to showcase its portfolio of premium varieties, with high-caliber genetics and excellent flavor, and will ...