A partnership between Greenleaf Enterprises and Thomas Foods USA, with funding from the Meat & Livestock Australia Donor Company, has discovered that creating value-added goat meat products in the US, such as goat mince and pre-cooked options, could raise the over the hooks goat price in Australia by up to $2 a kilogram, stabilizing the market and generating an additional $36 million for producers annually. The project targets North American retailers and consumers, particularly those in coastal and large cities with a high population of Northern African, Asian, Caribbean, and Muslim consumers. Thomas Foods USA is already selling frozen goat cubes and has introduced fresh and frozen ground goat, with plans to introduce more products like pulled goat leg. The initiative aims to enhance goat meat's market value and consumer awareness, highlighting its benefits like high protein, low cholesterol, and no GMOs or antibiotics, and to expand its reach in various global markets.