How this company from Rio Grande do Sul wants to generate R$ 1 billion with luxury apples, cheeses, and wines

At the top of the Serra Gaúcha, there is a business that has not been content with just doing one thing well. It began with apples — when Brazil still imported almost everything it consumed — and, over five decades, it became a portfolio that includes grana-type cheeses, wines, cured meats, and even olive oil. Today, RAR, founded by Raul Anselmo Randon — the same founder of the billionaire Randoncorp — generates around 550 million reais. And it wants more: the goal is to reach 1 billion reais by 2034. To achieve this, the company decided to make a move typical of companies entering a new cycle: reorganizing the company. “We have achieved important advances in recent years, and to sustain this pace and move towards our vision of 1 billion reais, we understand that this is the moment to strengthen governance and expand the business's management capacity,” says Sergio Martins Barbosa, president of RAR. The change includes the promotion of executives trained within the company, such ...