In the first two months of 2024, Vietnam's tea exports experienced a notable increase, with a 30.6% rise in volume and a 29.3% increase in value, totaling 17.7 thousand tons and 29.2 million USD, respectively, compared to the same period in 2023. Pakistan stood out as the leading market, showing significant growth in both volume and value of imports from Vietnam. However, Vietnamese tea exports faced declines in markets like Russia, Saudi Arabia, and Iraq. The article also highlights the challenges Vietnamese exporters encounter in the Pakistani market, including market access issues, policy instability, and broader obstacles such as complex security, political conditions, inconvenient travel, and cultural differences. These factors make it difficult for Vietnamese businesses to explore the market, promote products, and acquire clients in Pakistan, despite the country's lenient regulations on quality and standards.