Hungarian poultry meat into the Hungarian consumption: The ministry, the marketing center and the product council have launched a campaign

Hungary

Published Dec 2, 2020

Tridge summary

Consumption of quality poultry meat is promoted by a joint campaign of the Ministry of Agriculture (AM), the Agricultural Marketing Center (AMC) and the Poultry Product Council (BTT). The aim of the promotion of the third most important Hungarian export product is to increase the consumption of poultry meat. The variety and usefulness of protein-rich meat is demonstrated in order to make products made from domestic poultry a part of everyday meals.

Original content

At the opening press conference of the campaign, István Nagy, Minister of Agriculture, said that more than half of the domestic meat production is provided by the poultry sector. Nearly 2,600 poultry farms produce fresh, healthy poultry meat and eggs. According to the data of the Central Statistical Office (CSO), the most popular source of animal protein in Hungary is poultry meat, where Hungarians eat almost 35.5 kilograms of poultry per year. Egg consumption has been growing steadily in recent years, with per capita egg consumption per capita in 2015 at 133, rising to 158 by 2018 on an annual basis. In order to encourage consumption, it is essential to familiarize consumers with high-quality, healthy and affordable Hungarian eggs and poultry meat. Therefore, the campaign seeks to present a wide range of uses for these goods. István Nagy said that the legislation prepared by the ministry may enter into force in 2021, which makes it mandatory to indicate more precise and clear ...

Source: Magro