Hungarians have been flocking to health-conscious products.

The purchase of health-conscious products is gaining more ground in Hungary: the demand for high-protein, sugar-free, and low-carb products has significantly jumped in the past year – as revealed by the latest data from Kifli.hu. Shoppers are increasingly building their baskets with awareness, choosing functional, special dietary needs supporting products more often alongside traditional ingredients. According to the latest data from Kifli.hu, the transformation in purchasing habits is clearly emerging: health consciousness is increasingly becoming part of everyday decisions, which is evident in shopping habits. The trend is most visible in high-protein products, with the demand for these growing by 37.5 percent over one year. On average, 34–35 thousand units of these products are ordered monthly, and they end up in one out of every ten baskets. The advancement of protein puddings and curd desserts is outstanding: their sales have more than tripled over one year, making this ...