Iván Marambio and Carlos Cruzat, leaders from Frutas de Chile and the Kiwi Committee of Chile, have attended the 43rd Convention of the International Kiwifruit Organization (IKO) in Arta, Greece. The event is designed to foster international collaboration among kiwi-producing countries, focusing on sharing market insights, strategies, and trends. Marambio used the opportunity to introduce Frutas de Chile's new brand and emphasize Chile's dedication to kiwi quality and market growth. Cruzat underscored Chile's role as a key kiwi producer and exporter, highlighting efforts to enhance IKO professionalism and combat smuggling by promoting advanced technology to trace fruit origins. This annual conference is crucial in setting the direction for the kiwi industry on a global scale.