Zimbabwean farmers are advocating for increased local funding for tobacco production, which currently relies heavily on off-shore financing. They argue that local funding is more expensive and that the current contract farming model is not beneficial to them. The farmers also highlighted the lack of collateral security as a barrier to borrowing and stressed the importance of retaining a larger share of the value added in the tobacco value chain. Stakeholders, including the Zimbabwe Tobacco Growers Association, Zimpapers, and the University of Zimbabwe, were in agreement that a localisation strategy and sustainable practices are necessary to maximise the benefits for local farmers and to add more value to the tobacco crop.