The article provides an overview of the growing popularity of microgreens in Ukraine. These are preferred for their mild taste and nutritional benefits, and can be cultivated without the use of fertilizers, making them ideal for any type of land, even indoors. The market for microgreens and greens in Ukraine is dominated by salads, with lettuce and Romaine salad being the most preferred. Herbs like parsley and cilantro are also highly regarded. However, the microgreen segment makes up only 1% of the total market. The majority of these products are locally produced, but there is a significant import trade, mainly from Ethiopia, Poland, and Italy. It is anticipated that the demand for vitamin products will increase due to the pandemic, and state support for the vegetable industry and the opening of the land market are expected to have a positive impact.