In Russia, sales of whiskey, rum, and tequila are growing at double-digit rates

Published Dec 4, 2024

Tridge summary

Sales of whiskey, rum, tequila, gin, bitters, and aperitifs in Russia experienced significant growth between January and October 2024, with increases exceeding 14% for most of these categories. Overall, alcohol sales rose by 3.7%, driven by a 7.8% growth in beer sales, while vodka, alcoholic cocktails, and vermouth saw decreases in sales. This shift in consumer preferences has led to a redistribution of market interest, with whiskey and rum enjoying the highest growth at over 20%.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Moscow. December 4. INTERFAX.RU - Sales of whiskey and rum in Russia in January-October 2024 increased by more than 20%, tequila - by more than 17% year-on-year, said NielsenIQ Executive Director Konstantin Loktev at the "Retail Days in Siberia". "Most categories (of alcohol - IF) are in the plus (in terms of actual sales - IF), and some categories are in a very confident double-digit plus. Whiskey, rum, gin, bitters, tequila, aperitifs are growing confidently and at a double-digit rate," Loktev said. In general, alcohol sales in January-October 2024 in Russia, according to NielsenIQ, increased by 3.7%. "If you look at alcohol, the dynamics are positive - by 3.7% (excluding beer - IF), beer consumption is growing by 7.8%. This is the dynamics in packages (in containers - IF), but close to the dynamics per liter," Loktev said. As stated in his presentation, in January-October 2024, in the structure of the consumer market, alcohol sales (excluding beer) amounted to 5%, beer - 8.3%. ...

Source: Interfax