The Import Promotion Desk (IPD), supported by the German Federal Ministry for Economic Cooperation and Development, acts as a bridge connecting European importers with international producers of fresh fruit and vegetables, prioritizing those that meet GlobalGAP or organic EU standards. Offering free support and virtual programs, IPD ensures quality and social compliance, representing a diverse range of fruits from common to less popular varieties. Despite challenges like the pandemic, the IPD's network and commitment to quality have resulted in stable production and successful virtual engagements, underscoring the importance of face-to-face trade events for international trade in the fresh produce sector.