Izvestia: Demand for yoghurts in Russia decreased by 15%

Published Apr 6, 2023

Tridge summary

Sales of yogurt and other dairy products in Russian cities have seen a significant decrease, with drops of 15.9% for spoon products and 17.4% for drinking yogurt, according to NielsenIQ data for the year leading up to March 2023. Additionally, sales of fermented baked milk, curdled milk, and cream also declined. This shift is due to consumer behavior and a redistribution in supply and demand. While sales of main dairy products are on the rise, there is a growing preference towards traditional dairy products with lower fat content and lower price points, indicating a trend towards more affordable dairy product categories amidst rising inflation and stagnant incomes.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Sales of yogurt in Russian cities fell by more than 15% over the year. In the case of spoon products - by 15.9% and drinking - by 17.4%. Sales of fermented baked milk, curdled milk and cream also decreased by 10.7%, 9.3% and 8.8%, respectively. This is evidenced by NielsenIQ data for 12 months by March 2023, which Izvestia got acquainted with. “Demand for sweet and sour-milk products is really declining,” Igor Karavaev, chairman of the presidium of the Association of Retail Companies (AKORT), told Izvestiya. “In large chain retail, sales volumes in February-March 2023 decreased from 2 to 6% compared to the same months last year. The reason is restrained consumer behavior, as well as the correction of supply and demand after the rapid development of this segment in previous years: sales of yoghurts and dairy desserts grew at a double-digit pace, the category became one of the largest in terms of the number of items on the shelf,” the expert noted. At the same time, the ...

Source: Milknews