The Brazilian government is celebrating the authorization from Japan to import Hass avocados produced in Brazil. This is a significant opportunity for Brazilian agribusiness, diversifying the fruits exported to Japan. Japan was the fourth largest destination for Brazilian agricultural exports in 2023. In the first seven months of 2024, agricultural exports to Japan reached US$1.71 billion. This new authorization is the 104th market opening for Brazilian agribusiness in 2024, with a total of 182 openings in 58 destinations since 2023.