Japanese whiskey exports increased 22-fold in 10 years

Whiskey (Photo source = Getty Images) Japanese whiskey, which was considered a ‘symbol of economic recession’ due to a sharp decline in sales after the collapse of the Japanese bubble economy, is enjoying its second heyday. According to the Nihon Keizai Shimbun (Nikkei) on the 13th, Japanese whiskey exports last year amounted to 56 billion yen (about 488.5 billion won), a 22-fold increase from 10 years ago. According to an analysis of information by Nikkei POS, which compiles sales data from supermarkets across Japan, the average selling price (1,624 yen) at whiskey specialty stores has increased by about 20% compared to five years ago. The heyday of Japanese whiskey is led by high-quality whiskey. The price of Suntory ‘Hibiki’, which is famous in Korea, has increased by about 40% in the past 5 years. It is sold for around 16,000 yen (140,000 won) per 700ml bottle online, but it is sold out in some stores. The price of Suntory ‘Yamazaki’ also rose by about 25%. In ...