Japanese whiskey, which you can't find, will have its price increased by up to 125% next year

Published 2023년 11월 23일

Tridge summary

Japanese beverage and alcoholic beverage manufacturer Suntory announced that it will increase the retail prices of its premium whiskeys by 20% to 125% from April 1 next year. This is due to the rising popularity of 'highball', a drink mixed with whiskey and carbonated water, which has led to increased demand for Japanese whiskey. As a result, there have been supply shortages, and domestic liquor stores have been selling Japanese whiskey at prices several times higher than the local price.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

With the popularity of 'highball', a drink mixed with whiskey and carbonated water, the price of Japanese whiskey, which is very popular among foreign tourists, is expected to rise significantly. According to local media such as Japan's Asahi Shimbun on the 23rd, Suntory, a Japanese beverage and alcoholic beverage manufacturing company, announced that it will increase the retail prices of its 19 premium whiskeys by 20% to 125% from April 1 next year. Accordingly, 'Hibiki 30 Years Old', 'Yamazaki 25 Years Old', and 'Hakushu' The price of a 700 ml bottle of '白州)25 Year' has increased by nearly 125% from the existing 160,000 yen (about 1.4 million won) to 360,000 yen (about 3.13 million won). Relatively inexpensive 'Yamazaki 12 Year' and 'Hakushu 12' The price of a 700ml bottle will also increase by 50% from 10,000 yen (about 87,000 won) to 15,000 yen (about 130,000 won). This is the first time since April 2022 that Suntory is raising the price of whiskey. According to the Asahi ...
Source: Donga

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