KWS further strengthens its client-focused operations in Hungary

Accordingly, as of July 1, 2026, the distribution of sugar beet and hybrid rye seeds in Hungary will be handled by KWS Magyarország Kft. The autumn wheat and barley varieties introduced until 2026 will continue to be distributed under the brand name of BETAMAG-TRADE Kft. The newly introduced autumn wheat and barley varieties, as well as the use of the KWS brand, will already fall within the scope of operations of KWS Magyarország Kft. We would like to express our special thanks to BETAMAG-TRADE Kft. for their outstanding work over the past decades, which has greatly contributed to the successful market introduction and spread of KWS sugar beet, cereal, and hybrid rye varieties. KWS and BETAMAG-TRADE Kft. are working closely together to ensure that the transition is seamless and that the service to customers and partners will continue uninterrupted in the future. Further information about the KWS portfolio and services is available on the company's Hungarian website: ...