Qilihe District is the core origin and main production area of the "Lanzhou Lily," a "vegetable ginseng," with a total planting area of 55,400 acres, producing 33,000 tons of fresh lilies annually, with a comprehensive output value of over 1 billion yuan for the first, second, and third harvests, and a brand value of up to 6.105 billion yuan. In recent years, with the continuous improvement of brand value and market recognition, unauthorized use, counterfeiting of geographical indication products, and trademark infringement have occurred frequently, hindering the high-quality development of the lily industry.
To continuously strengthen the protection of the geographical indication of "Lanzhou Lily," the Qilihe District Market Supervision Bureau, in conjunction with the Qilihe District Procuratorate, established a joint law enforcement office based on the actual work in the jurisdiction. They formulated and issued a collaborative protection work plan, clearly defining the responsibilities for product quality control, precise legal services, and the transfer of case clues. They also established supporting mechanisms such as dedicated liaison officers, mutual recognition of evidence, and joint meetings, forming a three-in-one protection model of "administrative enforcement + criminal crackdown + public interest litigation," achieving full-chain supervision of "Lanzhou Lily" from planting and processing to circulation and sales.
This joint law enforcement action will leverage the multi-faceted protective role of the market supervision department's "iron-fisted enforcement" and the procuratorate's "judicial escort," focusing on three aspects:
1. "Survey and rectification" strengthen the foundation. Thoroughly carry out mobilization and deployment, publicity and guidance, and data analysis, comprehensively clarify the regulatory baseline, further smooth the 12315 and 12309 reporting channels, and guide and urge enterprises to conduct self-inspection and self-correction, and strengthen the main body responsibility.
2. "Concentrated attack" solve problems. Carry out special actions of "tracing the source and clearing the source" and "cleaning the network and protecting the trademark," implementing full coverage inspection in main production areas such as Yuanjia Bay Village, e-commerce platforms, and key circulation places. Promote "targeted sampling inspection" and severely crack down on infringing and illegal behaviors.
3. "Long-term governance" consolidate achievements. Relying on the intellectual support of legal guidance service stations and district-level intellectual property expert pools, build a normalized legal publicity system, and promote the transition of protection work from "concentrated rectification" to "long-term protection."
Source: Lanzhou City Market Supervision Administration