Lidl changes strategy in the fight against Biedronka. "We are taking the burden off consumers"

Published Apr 7, 2026

Tridge summary

The price war between Lidl and Biedronka has been ongoing since 2024 and initially its topic sparked both media curiosity and consumer interest. Now, Lidl is at least temporarily changing its strategy - reports "Rzeczpospolita".

Original content

Lidl changes strategy in the fight with Biedronka Lidl representatives explain that the new campaign emphasizes the constant lowering of prices for main product categories, but does not mean the disappearance of promotions from stores. However, Lidl does not rule out returning to comparing prices, even with baskets from competing stores. Consumers tired of Lidl's war with Biedronka? ...

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