The article highlights the challenges faced by South African lemon exporters in the Middle East market due to the ongoing conflict in Ukraine and the resulting diversion of lemon supplies to Russia. Despite exporting over a million cartons of lemons, the market is under pressure as the larger sizes and grade 2 fruits, typically exported to Russia, do not align with the preferences of the Middle Eastern market, leading to a price drop. However, the domestic market in South Africa is experiencing acceptable oversupply as exporters are unable to send lemons to Russia, and prices are slightly lower for the early season.