Market demand is strong for South African cherries

Published Nov 29, 2023

Tridge summary

South Africa's cherry growers are experiencing increased demand and opportunities for exporting their high-quality and well-sized cherries to international markets, particularly in the Middle East and Far East. The Western Cape province, specifically the town of Ceres, has become the new capital of South African cherries with over half of the country's cherry orchards located there. There is potential for further growth in the cherry industry by utilizing storage technology to extend availability for local retailers and tapping into the complementary market of apple exports.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

South Africa’s cherry growers are smiling this year. Despite a short crop, and likely a short season, exporters say quality and sizing is excellent, amid increasing demand from international markets. “Demand is shifting from the UK to the Middle and Far East,” says Calla du Toit, procurement manager at Tru-Cape. As one of the country’s top cherry exporters and marketers, Tru-Cape and other leading companies such as Dutoit Marketing see great opportunities to grow exports of the fruit, especially while international currencies remain strong against the rand. “Malaysia, Vietnam and Hong Kong are certainly on the rise as markets for our wonderful cherries,” Du Toit explains. “We get incredible feedback about the quality of South African cherries. According to importers we are well positioned to compete with the Chileans.” Together, Tru-Cape and Dutoit Marketing have helped to make the Western Cape province, and the town of Ceres in particular, the new capital of South African ...

Source: Fruitnet