Meat mislabeled British in UK supermarket sparks concern

Updated Mar 11, 2023
The National Food Crime Unit is investigating after pre-packed meat and deli products labelled ‘British’ were found to be from South America and Europe.
A food fraud investigation is now underway after troubling reports of mislabelled meat products appearing in a UK supermarket. The Food Standards Agency’s NFCU said the investigation concerns pre-packed sliced meat and deli products, not minced beef, burgers or steak. NFCU deputy head Andrew Quinn said it is not a food safety issue, but a matter of “food fraud”. According to a statement, the retailer, which has not been named, was made aware of the situation on the day that NFCU took action against the food business suspected of the fraud and immediately removed all affected products from sale. The retailer is said to be “working closely and cooperatively” with NFCU to progress the case against the supplier. NFCU declined to give further details to avoid jeopardising the investigation and any future proceedings. Speaking to Farmers Guide, Neil Shand, CEO of the National Beef Association, commented: “It’s quite disturbing that someone could have the audacity to imitate our British ...
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