Midagri and SIPPO launch strategic guide to position Peruvian cocoa and coffee in Switzerland

Published 2024년 11월 11일

Tridge summary

The Ministry of Agrarian Development and Irrigation in Peru, along with Agromercado and the Swiss Import Promotion Program (SIPPO), introduced the EFTA Internationalization Guide for Coffee and Cocoa at the International Specialty Coffee Fair (FICAFE) 2024. This guide is designed to assist Peruvian producers, cooperatives, and associations in entering and competing in the Swiss market. The guide emphasizes the importance of meeting the Swiss market's stringent quality, sustainability, and traceability standards, which include international certifications, residue, and pesticide regulations. This initiative takes advantage of the Free Trade Agreement between Peru and the European Free Trade Association (EFTA) countries, which includes Switzerland. Peru is a significant producer of both coffee and cocoa, while Switzerland is the largest importer of these commodities among the EFTA countries.

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Original content

(Agraria.pe) Within the framework of the International Specialty Coffee Fair (FICAFE) 2024, which took place from November 7 to 10 in Tingo María (Huánuco), the Ministry of Agrarian Development and Irrigation (Midagri), through Agromercado, and the Swiss Import Promotion Program (SIPPO), implemented by Swisscontact, presented the EFTA Internationalization Guide - Coffee and Cocoa, a key resource that provides practical guidance on how to enter and compete in the Swiss market. The objective is to provide Peruvian producers, cooperatives and associations with a strategic roadmap that allows them to take advantage of the Free Trade Agreement with the countries of the European Free Trade Association (EFTA) - Switzerland, Norway, Iceland and Liechtenstein - which are open and highly competitive economies, characterized by their financial stability and high purchasing power. This document includes detailed guidelines for producers to meet the demanding quality, sustainability and ...

Source: Agraria