Mini vegetables are becoming a stable trend in Ukraine

Published Aug 6, 2024

Tridge summary

Trends in the vegetable market are leaning towards vegetables and melons that do not require long storage or cooking, as expressed by Vitaly Bilan, founder of the 'Pan Bilan' farm. This trend, also known as 'grocery basket minimization', is particularly useful in situations without electricity or a functioning refrigerator. It includes vegetables and melons that are small in size and sufficient for one sitting, such as cherry tomatoes or cucumbers. The shift is driven by changing consumer habits, with fewer people cooking at home and opting for ready-made meals instead. The trend is further highlighted by the popularity of mini vegetables and small watermelons in Europe.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Vegetables and melons that can be consumed without long storage and cooking are becoming a trend in the vegetable market. This opinion was expressed in an interview with the magazine "Gardening in Ukrainian" by Vitaly Bilan, the founder of the "Pan Bilan" farm (Odesa region). He calls this tendency grocery basket minimization, which is useful, for example, when there is no electricity and the refrigerator does not work, and a quick meal is needed. "You can call these products conditional cherries, gherkins or crackers," explained the agrarian. - That is, it is such a small-caliber food, which is enough to eat in one sitting. The generation that prepared large pots of borscht and preserved it for the winter is gradually changing to young people who cook less and less at home, it is easier for them to order sushi, pizza or ...

Source: Agrotimes