A severe cold snap in Morocco since the end of 2022 has led to a significant crop yield drop, particularly in blueberries, causing a shortage and a surge in prices. The situation is echoed in countries like Spain and Portugal, with Morocco's high blueberry quality and high demand, especially from Russia, making it a valuable market despite the logistical challenges. As the season extends until June, efforts are being made to adapt to the weather conditions and explore alternatives, including new cold and drought-resistant varieties and cultivation in warmer areas.