Morocco sets new blueberry export record, with volumes up to all key destinations

Morocco has achieved a significant milestone in its blueberry exports, setting a new record during the 2023/24 season (from July to June). According to EastFruit, the country not only expanded its presence in all major export markets for fresh blueberries but also demonstrated remarkable growth. In the recently concluded season, Morocco exported an impressive 67,300 tons of fresh blueberries—a 25% increase compared to the previous season. Remarkably, this represents nearly a quadrupling of Moroccan blueberry exports since the 2017/18 season. During the same period, Spain’s share as the primary destination for Moroccan blueberry sales decreased from 80% to 30%. Despite this shift, Spain maintained its position as the top market for Moroccan blueberries in the 2023/24 season. Shipments to Spain grew by 11%, reaching 20,100 tons. Similar positive trends were observed in other European markets. For instance, exports to the United Kingdom from Morocco increased by almost one-third to ...