Most Spaniards consider coffee to be essential to start the day

Coffee, especially at breakfast, has become an essential drink to get you up to speed every morning, as confirmed by a study that shows that nine out of 10 respondents consider coffee to be essential to start their day, although few take the time to enjoy it properly. The “Study on coffee consumption and breakfast in the lives of Spanish professionals”, prepared by Starbucks, reveals the coffee consumption habits among professionals in Madrid, Barcelona, Seville, Bilbao and Valencia and highlights that one of the main challenges to incorporating a full breakfast into the morning routine is the lack of time or prioritising other tasks. So much so that 41% of respondents say they prefer to have breakfast outside the home so as not to give up time to rest. This behaviour also reflects a change in consumption habits, where breakfast at home is losing importance to faster and more convenient alternatives such as consumption in cafes, on the way to work, or at the workplace itself. In ...