The "China Newspaper E-commerce Qinghai Special Agricultural Products Production and Marketing Matchmaking Action" was held in Xining, organized by the Qinghai Provincial Department of Agriculture and Rural Affairs, Qinghai Daily, and other organizations. The goal of the event was to boost the live sales of newspaper e-commerce and internet celebrities, creating a platform for marketing Qinghai specialty products. Over 80 newspaper e-commerce companies and 56 special agricultural products from 24 Qinghai companies were selected for promotion. The province has been focusing on ecological agriculture and animal husbandry, with an aim to become a green organic agricultural and livestock product demonstration province. The event aimed to explore the marketing model for Qinghai special agricultural products and enhance their brand awareness.