The article highlights new laws signed by Irish Minister for Agriculture and Food, Charlie McConalogue, to enhance price transparency in the meat and dairy industries across the EU. These laws aim to address the lack of information about prices at various stages of the food supply chain, beyond farm gate prices and consumer retail prices. The government will provide more detailed price reporting for Ireland, and has already provided additional pricing information through the Beef PriceWatch app. The office of the Food Ombudsman or a similar entity will be established to oversee price and market data analysis and enforcement of the UTP Directive.