Plant & Food Research has introduced 11 new blueberry varieties for export production. These varieties include southern tall blueberries, northern tall blueberries, and one rod-shaped blueberry. The varieties are designed for New Zealand's climatic conditions and have large berries. Growers can apply for a license to cultivate these blueberries and market them globally. New Zealand currently produces 3,000 tonnes of blueberries from 640 hectares, with exports valued at $39 million.