New Zealand is experiencing a significant decrease in the prices of fresh fruits and vegetables, with costs dropping by 25 percent compared to last year, to levels not seen in several years, even pre-dating the COVID-19 pandemic. This surge in produce, attributed to favorable growing conditions, has resulted in oversupply and lower prices, despite the financial strain it has caused for growers due to costs exceeding production values for many crops. United Fresh New Zealand president Jerry Prendergast emphasized the benefits for consumers but called for increased vegetable consumption to offset the oversupply and support growers.