NFI releases landmark US sushi industry report

There has been explosive growth in demand for sushi among US consumers, according to the National Fisheries Institute (NFI) Sushi Council which has released of the US Sushi Industry Report, a first-of-its-kind, comprehensive analysis of sushi’s expanding footprint across retail and foodservice channels and the key trends driving its continued growth. The demand expands far beyond traditional sushi restaurants, stretching across retail delis to mainstream casual dining menus. To quantify these developments, and to fill in needed data gaps presented by new channels, the NFI Sushi Council commissioned this report to measure total market size and better understand the dynamics ‘Sushi’s growth in the US is one of the most compelling stories in seafood today, with strong momentum across both retail and foodservice channels,’ said Dick Jones, Executive Director of the NFI Sushi Council. ‘This report gives our industry the first comprehensive view of the category’s size, its drivers, ...