A campaign aimed at promoting the consumption of six nuts, including walnuts, hazelnuts, pistachios, carobs, chestnuts, and Italian almonds, has been launched in Italy. Funded by the Ministry of Agriculture, the campaign seeks to enhance the supply chain, highlight the benefits of nuts, and support small businesses in the sector. The campaign will include statistical analysis, networking meetings, participation in trade fairs, promotional activities, and a social media campaign. The nuts are grown across 180 thousand hectares in Italy, with production varying due to climate conditions. The main market for these nuts is the confectionery and agri-food industry, while chestnuts and walnuts are often consumed uncooked. The campaign aims to address the challenges within the supply chain and increase the economic success of products with protected geographical indications.