A statistical-economic observatory, networking meetings between operators, unitary and organized participation in the main trade fairs, tastings, cooking shows, B2B meetings and a social campaign aimed at consumers to promote walnuts, hazelnuts, pistachios, carobs, chestnuts, and Italian almonds.
Original content
A statistical-economic observatory, networking meetings between operators, unitary and organized participation in the main trade fairs, tastings, cooking shows, B2B meetings and a social campaign aimed at consumers to promote walnuts, hazelnuts, pistachios, carobs, chestnuts and Italian almonds. hazelnut, pistachio, carob, chestnut and almond. These are the six nuts that are the subject of the promotion campaign financed by the Ministry of Agriculture of food sovereignty and forests and created by Ismea, presented at Macfrut 2023. The appointment provided the opportunity to frame the supply chain from an economic point of view of nuts, an important sector with great potential, especially in some territories, as well as on the rise in consumer preferences, thanks to the recognized beneficial properties associated with the consumption of its products. Why the initiative The Masaf-Ismea promotion and information campaign stems from the need to create a system between the small ...
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