Spain: Onucoop promotes Condado de Huelva wines in South Korea together with Andalucía TRADE

Andalucía TRADE has promoted the internationalization of the Andalusian wine sector in a strategic Asian market within the framework of its `Wine Ambassadors in South Korea´ program, organizing the visit of Korean importers to five wineries in Cádiz, Huelva, Córdoba and Málaga. Firms from the community held some thirty business meetings, from June 28 to 30 with international buyers, with the aim of introducing their wines in Core del Sur, a market with 51 million potential consumers. The purpose of the public agency in this event has been to show the Andalusian wine market up close to Korean companies with an interest in the community's wines, in a favorable context for the sector, since Andalusia exported wines to Asia in 2022 for value of 8.3 million euros, a figure never reached, thanks to a notable interannual growth of 19.3%. The commercial meeting has been an exceptional opportunity to diversify the international sales of Andalusian wines, since Korea is the second Asian ...