How the bottled water industry is masking the global water crisis

Bottled water is one of the world's most popular beverages, and its industry is making the most of it. Since the millennium, the world has advanced significantly towards the goal of safe water for all. In 2020, 74% of humanity had access to safe water. This is 10% more than two decades ago. But that still leaves two billion people without access to safe drinking water. Meanwhile, bottled water corporations exploit surface water and aquifers—typically at very low cost—and sell it for 150 to 1,000 times more than the same unit of municipal tap water. The price is often justified by offering the product as an absolute safe alternative to tap water. But bottled water is not immune to all contamination, considering that it rarely faces the rigorous public health and environmental regulations that public utility tap water does. In our recently published study, which studied 109 countries, it was concluded that the ...