It was born in Genoa in 1956 from an innovative idea (packaging the cookies while they are still hot to preserve their aroma) and with an evocative brand, which recalls both their perfect golden brown color and the "gold" standard. For this reason, it was not only one of the first industrial cookies to appear in Italy but also one of the first cases of marketing applied to food. Today Oro Saiwa remains a protagonist of the Italian grocery market: number one in dry biscuits for quantity sold, it is purchased by 9 million families and generates 135 million euros in sell-out. Now it is ready to celebrate its first 70 years with a new visual identity, a renewed logo, and communication activities both at points of sale and on media, with the new release of the advertising campaign with which it has been interpreting with irony the many variations of the Italian breakfast for over 20 years. "Oro Saiwa is an icon of the Italian food industry and is among the local brands that we grow with care and attention because they are able to maintain..."