Peru ranks third in beer consumption in the region, with Lima, Arequipa, Trujillo, and Piura as the top cities. The most popular time to order beer is at 8:00 p.m. on Saturdays, with the most orders placed for six or twelve packs of national brands like Pilsen, Cusqueña, and Golden, or foreign brands such as Corona, Stella Artois, and Budweiser. International Beer Day, celebrated on the first Friday in August, is a global tradition that originated in 2007.