Peru must strengthen the varietal diversification of tangerines to sustain its export growth

The global mandarin market is experiencing notable dynamism, establishing itself as the second most traded citrus fruit globally, with approximately 28% of the market, just behind the orange. In this context, Peru has gained prominence: it is the leading exporter of mandarins in South America and ranks among the top globally, occupying the seventh position by volume, according to FreshFruit. In 2024, Peru set records by surpassing 237,000 tons and reaching nearly $317 million in exports. This performance responds to a competitive model that does not bet on lowering prices but on differentiating itself through quality: compliance with international standards, traceability, and certifications such as Global G.A.P., which has opened access to higher-value niches. A key strategic decision has been the preference for patented late hybrids—Murcott, Tango, Orri, and Nadorcott—over early and generic varieties. These varieties, more appreciated in international markets, now constitute ...