Chile launched a new strategy to promote its consumption in the world

Published 2024년 5월 20일

Tridge summary

Chilean pisco producers have exported an average of US$3 million annually, with over US$1 million exported already this year. To boost international consumption and visibility, ProChile and the Pisco Chile trade association have launched a new marketing strategy called "Chilean Pisco: First Spirit." This campaign aims to highlight the product's quality, tradition, and uniqueness, targeting markets in Europe, Asia, North America, and South America. In the past decade, pisco exports have earned over 400 international awards. To further support the industry, ProChile plans to execute promotional activities, master classes, and tastings in various countries, including Panama, London, New York, and Costa Rica.

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Original content

Chilean pisco producers export an average of US$3 million a year to the world, according to data from the ProChile Market Intelligence Department, with information from the National Customs Service. And this year, until April, international shipments of the popular distillate already exceed US$ 1 million. In order to maintain the momentum for exports of this product and in a new commemoration of Pisco Day, ProChile and the Pisco Chile trade association presented a new promotion strategy in international markets, which aims to increase knowledge, visibility and international consumption of this distillate produced by the Chilean regions of Coquimbo and Atacama. The new branding was presented this May 15 at the first international pisco seminar, organized by the pisco guild and the Chilean Gastronomy Association (Achiga) on the date that commemorates the Denomination of Origin of the Chilean distillate. The new campaign - under the concept "Chilean Pisco: First Spirit" - seeks to ...

Source: Portaldelcampo