The article reports that the early sugar beet harvests in Poland have commenced in the third week of August, and the yields are promising with a record production expected between 2.7 and 2.8 Mt of sugar. The average yield in Poland is projected to increase by 4% from the previous year to 63.4 t/ha, despite remaining below the EU average of 74.7 t/ha. However, the positive outlook for the 2024/25 campaign is dampened by concerns over potential price cuts from sugar mills for the 2025/26 campaign, with estimates suggesting a possible 30% reduction in prices, ranging from €30 to €33.5/t.