The article emphasizes the significance of the potato as a crucial food source, highlighting its nutritional benefits and cultural importance, especially in Chile, where it is deeply rooted in the Mapuche culture. The UN's recognition of May 30 as International Potato Day underscores the crop's global significance. The article also discusses the challenges of potato production, including climate change, and the need for technological advancements to enhance competitiveness. It points out the importance of quality in marketing and the issues of speculation and informality that contribute to price fluctuations in the Chilean market.