The article discusses the pricing dynamics for apples in Poland, highlighting the market's preference for larger-sized Gala apples, which command a higher price of PLN 1.80 per kilogram compared to the standard rate of PLN 1.20 for overweight or differently colored varieties like Red Delicious or Golden Delicious. Despite being the most popular variety, Gala's price remains unchanged, while other varieties such as Idared remain the cheapest, purchased at PLN 0.80-0.90 per kilogram. However, the cost for Idared apples to supermarkets has recently seen an increase. The pricing strategy is influenced by the market's supply and demand balance, with a historical shift towards requiring apples over 75 millimeters in diameter, reflecting the market's demand for larger fruit sizes.