Producers of tomatoes and cucumbers from the West of France create a marketing PDO

Published 2022년 2월 2일

Tridge summary

The Association of Producer Organizations 'Maraîchers Français', involved from Solarenn, Kultive, Océane and Vitaprim, has been recognized as a marketing PDO (Protected Designation of Origin) for French tomato and cucumber production. This initiative aims to collectively negotiate volumes, prices, and the purchase of inputs to better support the industry and promote French production. Established as the first marketing PDO in France and Europe, it will consolidate offerings to meet market demands and comply with the specifications of the AOPn Tomates et Cucumbers de France. The AOP is open to all members of the AOPn and may potentially extend its scope to other vegetables like peppers and eggplants, providing a unified national structure and a common communication tool for greenhouse vegetable operators.

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Original content

At the end of 2021, the Association of Producer Organizations "Maraîchers Français" created by Solarenn, Kultive, Océane and Vitaprim, was officially recognized as a marketing PDO. “European regulations make it possible to create AOPs that can collectively negotiate volumes and prices, without transferring ownership,” explains Laurent Bergé, president of Océane and the new AOP. The AOP Maraîchers Français is the first marketing AOP approved in France and in Europe. The idea is to act collectively to have a more relevant approach to the market and better promote French tomato and cucumber production”. Developing export markets The AOP officially has three purposes: to promote French production, to develop export markets and to collectively negotiate the purchase of inputs. A main axis is to group the offer at certain periods, to have more substantial volumes and to be able to meet the expectations of production or distributors. “Like all vegetables, tomatoes and cucumbers are ...

Source: Pleinchamp